Take Back Childhood!
Because children are missing out on the kind of discovery and play that make the superheroes of tomorrow.learn more
Join our movement
Let’s protect childhood. The wonder. The imagination. The magic that makes a lasting impact on kids’ development.read Melissa's take
We’re on a mission
And we need YOU! Together, we can help our children imagine, discover, and create a bright future!get involved
Let's get started
Discover how to support your child's development through the power of imagination.
What does your child love?
We have the perfect match for any passion!
Countless ways to play!
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Explore our newest toys and Melissa's favorites to help kids discover countless ways to play.