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Power of Play

The American Academy of Pediatrics and Melissa & Doug have joined forces to champion the health benefits of open-ended play!

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The American Academy of Pediatrics (AAP) has chosen Melissa & Doug, the toy company known for its 30-year commitment to open-ended play, to work together in a nationwide, multi-year undertaking. The alliance, called the “Power of Play,” will support parents and caregivers in helping children build important life skills through play, manage screen time, and connect with others on a deeper level.

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Everyone loves a great free shipping deal! Just fill your cart with at least $49 of fun (so easy!), make sure you’re not shipping your order to Alaska, Hawaii, or other non-contiguous U.S locations, and bask in the satisfaction of scoring free shipping! Please note, free shipping is applied to the order subtotal after discounts (and before oversized item fees, shipping fees and taxes). Please note that certain very large or very heavy items are subject to an Oversized Item fee of $10.50 (or $16.00 for a handful of SUPER oversized items),

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Power of Play

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Get inspired by Melissa’s heartfelt take on nurturing the magic and wonder of childhood!
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Whether it’s winter, spring, summer, or fall, here are sparks to get kids playing!

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Our Mission

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Power of Play

Find out how we're partnering with the American Academy of Pediatrics!
New Podcast Launched!

Melissa and Dr. Jenny explore parenting, children’s health and well-being, and technology.

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Balls

Bubbles

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Storage & Organization

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Magnetic Dress-Up Sets

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