At Melissa & Doug, our work is based on a set of core beliefs about childhood.

WE believe

Freedom to engage in imaginative, open-ended play that fosters resilience and independence and sets them on a path to discovering their passions and purpose

Time away from screens and performance-based activities to let their minds and bodies roam free, experiencing the sense of agency that comes from facing boredom and creatively filling their blank canvas

To live in a world where success is defined as fulfillment and purpose, not simply scores on a test, admission to a particular college, or zeros on a paycheck

To have parents and caregivers supported with resources to facilitate play, which will enhance their own well-being and happiness, and deepen connections to the children in their lives