At Melissa & Doug, our roots run deep when it comes to wooden toys — that’s why we’ve committed to planting 10 million trees by 2030! We envision a world where children have access to both thriving forests and high-quality wooden toys. To build on our existing reforestation efforts, we have expanded our partnership with One Tree Planted, a nonprofit organization focused on global reforestation. Read the full press release here.
As part of our partnership with One Tree Planted, trees are being planted in three different locations that include the Philippines, the Amazon, and the Appalachian Region in the United States. Here’s a closer look at one specific project and its potential impact, according to One Tree Planted.
LOCATION: The Peruvian Amazon
PROJECT: In the Ucayali and Loreto regions of Peru, the approach to Amazon reforestation is “agroforestry,” which restores land and generates a diversified income for farmers, thereby reducing further deforestation pressure.
ECOLOGICAL BENEFITS: This community-centered approach is increasing forest cover, expanding habitat for rare species, and promoting ecosystem connectivity by restoring forest cover — and also creating wildlife corridors between rainforest areas and national parks. This is one of the most biodiverse places on Earth and of critical importance for conservation.
COMMUNITY BENEFITS: Farmers are educated and incentivized to adopt sustainable agricultural methods that helps move them permanently away from “slash-and-burn” methods. Farmers are trained to set up and manage community tree nurseries and plant fruit trees. The farming community is involved in decision-making and has ownership of the agroforestry systems, a key to longer term success and sustainability.
A community tree nursery in Peru (Photo by One Tree Planted)
For more on Melissa & Doug’s sustainability efforts: