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It's our mission to ignite imagination and a sense of wonder in all children so they can discover their passions and their purpose.

Timeless Toys. Endless Possibilities.®

We believe in

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Open-Ended Play
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Screen-Free Time
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Sustainably Made Toys

About Us

From classic wooden toys to realistic pretend play sets, Melissa & Doug products inspire creative thinking through screen-free, open-ended play! We make well-crafted toys that are developed with care to be passed down from generation to generation or shared family to family. When kids play with Melissa & Doug toys, anything is possible!

What Is Open-Ended Play?

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It’s Imaginative

Kids create the action in open-ended play and the possibilities are endless!

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It’s Kid-Powered

It’s the kind of play that doesn’t come with a screen. It’s not battery-powered. It’s kid-powered.

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It’s Skill Building

Creative thinking, problem solving, social-emotional skills – open-ended play helps develop them all.

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It’s Fun!

With open-ended play, anything goes. A broom is a rocket ship! A mop is a mic!

“The best play, discovery, and creation simply begins with imagination."

Melissa, Co-Founder of Melissa & Doug

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Yes, they're real people (and parents of six!) with a passion for play.