Melissa & Doug: #1 Parent-Recommended For Creativity & Learning

25% OFF 25% OFF

25% OFF

Save sitewide on fun, hands-on toys kids will love!
Use code: SMILE25

shop now
PAWtastic Pups PAWtastic Pups

PAWtastic Pups

Check out the sneak peek of our newest collaboration!

read the blog
Get Inspired Get Inspired

Get Inspired

Check out our latest blog posts to find great play ideas, activities, advice, and more!

read the blog
Shop the Outlet Shop the Outlet

Shop the Outlet

Get 'em before they're gone! Find great deals on toys to ignite imagination and wonder! Up to 50% off!

shop now

Find-a-Gift

that costs
and is for ages

Our vision of a world...

where children can ignite their imagination and sense of wonder so they can discover themselves, their passions,
and their purpose is impossible unless we stand together against racial injustice.

If you’re struggling on how to talk to your kids about racism and violence, here are resources
from the American Academy of Pediatrics.


Talking to your children about tragedies >

Talking to your children about racism >

Talking to your children about racial bias >

Browse Our Toy Box

Shop by age, find new products, Melissa's Picks and more!

Summer Favorites

Shop Now

This item is currently not available.

Flying Fish Kite
$18.29

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

only 10 left
Water Wow! - Bundle - Vehicles, Animals and Alphabet
$18.29

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Happy Giddy Bowling Set
$21.49

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Seaside Sidekicks Sand Cookie Set
$18.29

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Great Toys for any Age

Shop Now

What's New?!

Shop Now
Camo Chameleon Bean Bag Toss
$29.29

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Melissa's Pick
Dust! Sweep! Mop!
$35.79

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Melissa's Pick
Scoop & Serve Ice Cream Counter
$53.99

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Ice Cream Shop Chalk Play Set
$29.29

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Toys that are Trending!

Shop Now

Free Play Ideas

read the blog
Chef's Kitchen - Charcoal
$215.99

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

Fresh Mart Grocery Store
$248.49

25% off sitewide
use code:SMILE25

Timeless Toys. Endless Possibilities.

shop all our toys >

Shop by Category

Made with quality and care, our toys inspire a world of discovery and hands-on learning.

Active Play & Outdoor

Activity Pads

Arts & Crafts

Baby & Toddler Toys

Developmental Toys

Dolls & Dollhouses

Games

Magic

Musical Instruments

Playspaces & Room Decor

Pretend Play

Puppets & Puppet Theaters

Puzzles

Seasonal & Religious

Stuffed Animals & Plush Toys

Vehicles

The Best Toys for Kids

Doctors say toys in these categories are the best choice for children's healthy growth and development!

Pretend Play

shop our toys

Problem Solving

shop our toys

Developmental Play

shop our toys

Arts & Creativity

shop our toys

Physical Activity

shop our toys