image of child playing with grocery store toy
image of child playing with grocery store toy

IMAGINE THE POSSIBILITIES

Find inspiration for imaginations with our endlessly fun and engaging pretend play toys and activities!

"Imaginative play ultimately facilitates language development, self-regulation, symbolic thinking, and social-emotional development."

The American Academy of Pediatrics

Girl with Grocery Store Toy

When kids play pretend, anything is possible!

Realistic play sets bring make-believe worlds to life, while inspiring role play outfits give dress-up playtime a creative boost! We love how kids discover their passions through play, whether they're putting out pretend fires or listening to their doll's heartbeat. "Playing house" and imitating grown-up chores and errands help kids build confidence and independence. With pretend play from Melissa & Doug, the possibilities are endless!