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Shop by Age
NEW!
Cheery Lane™Welcome to a world where imagination lives in every corner! Kids become the storytellers as they pivot the play sets, pose the figures, and zoom off on adventures.
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Gifts
Gifts
Toys to Spread Cheer All Year
Shop our 2026 Holiday Gift Guide to find your perfect gift! Give the gift of purposeful play that lasts for every season.
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Pretend Play
Pretend Play
NEW! Melissa & Doug x Van Leeuwen Exclusive
Scoop up this limited edition Ice Cream Counter and Pint Pack. Both include a coin for a free REAL treat at any Van Leeuwen location!
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Learning toys
LEARNING TOYS
NEW!
Ms. Rachel™
ToysDesigned by Ms. Rachel™ and developmental experts to support all children through their ages and stages.
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Puzzles
PUZZLES
FEATURED
#1 Brand in Children's Puzzles
Find the right puzzle to fit your
child's interests and abilities!
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Arts & Crafts
ARTS & CRAFTS
NEW!
Sticker WOW!®
A fun-filled activity that lets kids stamp out stickers as they play, create, and learn.
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Trains & More Toys
Featured
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Discover
Savings for Everyday Superstars!
We're celebrating the real-life superstars in our communities by saying thanks for what you do with a special discount.
Shop by Age
FEATURED
NEW!
Cheery Lane™
Welcome to a world where imagination lives in every corner! Kids become the storytellers as they pivot the play sets, pose the figures, and zoom off on adventures.
Gifts
Featured
Toys to Spread Cheer All Year
Shop our 2026 Holiday Gift Guide to find your perfect gift! Give the gift of purposeful play that lasts for every season.
Pretend Play
FEATURED
NEW! Melissa & Doug x Van Leeuwen Exclusive
Scoop up this limited edition Ice Cream Counter and Pint Pack. Both include a coin for a free REAL treat at any Van Leeuwen location!
LEARNING TOYS
FEATURED
NEW!
Ms. Rachel™
Toys
Designed by Ms. Rachel™ and developmental experts to support all children through their ages and stages.
PUZZLES
FEATURED
#1 Brand in Children's Puzzles
Find the right puzzle to fit your
child's interests and abilities!
ARTS & CRAFTS
FEATURED
NEW!
Sticker WOW!®
A fun-filled activity that lets kids stamp out stickers as they play, create, and learn.
Trains & More Toys
Featured
Discover
FEATURED
Savings for Everyday Superstars!
We're celebrating the real-life superstars in our communities by saying thanks for what you do with a special discount.