67,000 Pediatricians. Millions of Families.
Open-ended play is essential for children’s healthy growth and development. That’s why we are so excited to be teaming up with the American Academy of Pediatrics (AAP) to make play a way of life!
A REVOLUTION in PLAY!
Parenting has always had its challenges, but the rise of technology over the past decade and the sense that children have less time and space to just be kids have added new concerns. We’re all trying to figure out how to best navigate our family’s screen use and forge meaningful connections with one another. But there’s good news.
The American Academy of Pediatrics (AAP) and Melissa & Doug are here to help! We’ve joined forces to champion the benefits of open-ended play and to give parents and caregivers the tools to make it an essential, skill-building part of children’s lives. Read the full press release about this alliance.
Get your guide With skill-building play ideas, expert advice, and the latest research on healthy child development, we’ll give you the tools to make open-ended play a way of life! SIGN UP NOW with the form on this page, to receive occasional newsletters as well as your free Power of Play 44-page digital guide. sign up!
High-quality toys in each of these categories can facilitate caregiver-child interactions, peer play, and the growth of imagination. - The American Academy of Pediatrics
Imaginative play promotes language and social-emotional developmentexplore the toys
Problem solving play encourages logical thinking, goal setting, and patienceexplore the toys
Exploratory play hones fine and gross motor skillsexplore the toys
Art & Creativity
Art projects boost creativity and fine motor skillsexplore the toys
Language & Concepts
Letter play advances sight-reading, vocabulary, and spelling skillsexplore the toys
Active play develops coordination and social skillsexplore the toys
Here's a sneak peek at what we're planning!