NEW! 
WELCOME TO
CHEERY LANE™ 

Where imagination lives in every corner™. With these versatile play sets, fun figures, and cool vehicles, kids get a new perspective as they play from above and create their own worlds!

Shop Now

MELISSA & DOUG X VAN LEEUWEN EXCLUSIVE

The ultimate scoop shop is open! Scoop up our new sweet collaboration with cult-favorite ice cream brand Van Leeuwen. This limited edition ice cream counter and scoop pack are only available here!

Shop Now

NEW! SWIRL & SERVE ICE CREAM

Double the swirl, double the fun! Little scoopers can now create magical two-color soft serve cones right at home. Shop the NEW Swirl & Serve Ice Cream Play set and all New Arrivals for ultimate fun!

Shop Now

Pretend Play

Learning Toys

Baby Toys

Puzzles

Arts & Crafts

Plush

BEST SELLERS

Cheery Lane™ Ice Cream and Pizza Play Set Cheery Lane™ Ice Cream and Pizza Play Set
Cheery Lane™ Ice Cream and Pizza Play Set
$34.99
More info
Cheery Lane™ Cheeries™ Play Figures Cheery Lane™ Cheeries™ Play Figures
Cheery Lane™ Cheeries™ Play Figures
$9.99
More info
The Melissa & Doug Wooden Cool Scoops Ice Creamery Play Food Toy A kid playing with The Melissa & Doug Wooden Cool Scoops Ice Creamery Play Food Toy
Wooden Cool Scoops Ice Creamery
$131.99
More info
Melissa & Doug x Van Leeuwen Wooden Ice Cream Counter A playroom scene with The Van Leeuwen Scoop Shop Ice Cream Play St
Melissa & Doug x Van Leeuwen Wooden Ice Cream Counter
$64.99
More info
Melissa & Doug x Van Leeuwen Scoop Pack A playroom scene with The Van Leeuwen Scoop Shop Ice Cream Play St
Melissa & Doug x Van Leeuwen Scoop Pack
$12.99
More info
The loose pieces of The Melissa & Doug Blockables™ Dinosaur Snap And Play, Mix And Match Connectable Wooden Building Blocks Play Set Toy for Preschool Boys And Girls (69 Pcs) A kid playing with The Melissa & Doug Blockables™ Dinosaur Snap And Play, Mix And Match Connectable Wooden Building Blocks Play Set Toy for Preschool Boys And Girls (69 Pcs)
Blockables™ Dinosaur Play Set
$43.99
More info
The loose pieces of The Melissa & Doug Dinosaur Adventure Tracks Cardboard Jigsaw Floor Puzzle and 2 Wind-Up Dinos – 48 Pieces, for Boys and Girls 3+ A kid playing with The Melissa & Doug Dinosaur Adventure Tracks Cardboard Jigsaw Floor Puzzle and 2 Wind-Up Dinos – 48 Pieces, for Boys and Girls 3+
Dinosaur Adventure Tracks Floor Puzzle – 48 Pieces + 2 Wind-Up Dinosaurs
$24.99
More info
An assembled or decorated image of The Melissa & Doug Wooden Scoop and Serve Ice Cream Counter With Play Food and Accessories (28 Pcs) A kid playing with The Melissa & Doug Wooden Scoop and Serve Ice Cream Counter With Play Food and Accessories (28 Pcs)
Scoop & Serve Ice Cream Counter
$59.99
More info
The Melissa & Doug Wooden Deluxe Barbecue Grill, Smoker and Pizza Oven Play Food Toy for Pretend Play Cooking for Kids A kid playing with The Melissa & Doug Wooden Deluxe Barbecue Grill, Smoker and Pizza Oven Play Food Toy for Pretend Play Cooking for Kids
Deluxe Grill & Pizza Oven Play Set
$186.99
More info
The front of the box for The Melissa & Doug Giant Giraffe - Lifelike Plush Stuffed Animal (over 4 feet tall) A kid playing with The Melissa & Doug Giant Giraffe - Lifelike Plush Stuffed Animal (over 4 feet tall)
Giraffe Lifelike Plush Stuffed Animal
$131.99
More info
The loose pieces of The Melissa & Doug Sort, Stock, Select Wooden Vending Machine Play Set, Wooden Toy Play Food For Boys and For Girls 3+ A kid playing with The Melissa & Doug Sort, Stock, Select Wooden Vending Machine Play Set, Wooden Toy Play Food For Boys and For Girls 3+
Sort, Stock, Select Wooden Vending Machine Play Set
$87.99
More info
The loose pieces of The Melissa & Doug Sort, Stock, Select Beauty Kiosk Vending Machine Play Set, Pretend Makeup Wooden Toy For Boys and For Girls 3+ A kid playing with The Melissa & Doug Sort, Stock, Select Beauty Kiosk Vending Machine Play Set, Pretend Makeup Wooden Toy For Boys and For Girls 3+
Sort, Stock, Select Beauty Kiosk Play Set
$87.99
More info
The loose pieces of The Melissa & Doug Spray & Shine Car Wash Color-Changing Water Toy Play Set Boys and Girls 3+ A kid playing with The Melissa & Doug Spray & Shine Car Wash Color-Changing Water Toy Play Set Boys and Girls 3+
Spray & Shine Car Wash Play Set
$32.99
More info
The front of the box for The Melissa & Doug Sticker WOW!™ PAW Patrol Chase Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Mini Pad, Arts and Crafts Fidget Toy Collectible Character A kid playing with The Melissa & Doug Sticker WOW!™ PAW Patrol Chase Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Mini Pad, Arts and Crafts Fidget Toy Collectible Character
Sticker WOW!™ PAW Patrol Chase Bundle: Activity Pad & Sticker Stamper + Mini Activity Pad and 200 Refill Stickers
$17.99
More info
The loose pieces of The Melissa & Doug Freestanding Wooden Fresh Mart Grocery Store A kid playing with The Melissa & Doug Freestanding Wooden Fresh Mart Grocery Store
Fresh Mart Grocery Store
$294.99
More info
An assembled or decorated The Melissa & Doug Deluxe Standing Art Easel - Dry-Erase Board, Chalkboard, Paper Roller A kid playing with The Melissa & Doug Deluxe Standing Art Easel - Dry-Erase Board, Chalkboard, Paper Roller
Deluxe Wooden Standing Art Easel
$114.99
More info
The loose pieces of The Melissa & Doug Sticker WOW!™ PAW Patrol Marshall Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Mini Pad, Arts and Crafts Fidget Toy Collectible Character A kid playing with The Melissa & Doug Sticker WOW!™ PAW Patrol Marshall Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Mini Pad, Arts and Crafts Fidget Toy Collectible Character
Sticker WOW!™ PAW Patrol Marshall Bundle: Activity Pad & Sticker Stamper + Mini Activity Pad and 200 Refill Stickers
$17.99
More info
The front of the box for The Melissa & Doug Sticker WOW!™ PAW Patrol Skye Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Mini Pad, Arts and Crafts Fidget Toy Collectible Character A kid playing with The Melissa & Doug Sticker WOW!™ PAW Patrol Skye Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Mini Pad, Arts and Crafts Fidget Toy Collectible Character
Sticker WOW!™ PAW Patrol Skye Bundle: Activity Pad & Sticker Stamper + Mini Activity Pad and 200 Refill Stickers
$17.99
More info
The Melissa & Doug Ms. Rachel Letter, Number, and Game Wooden Learning Blocks with Activity Cards for Girls and Boys Toddlers Ages 18 Months+ A kid playing with The Melissa & Doug Ms. Rachel Letter, Number, and Game Wooden Learning Blocks with Activity Cards for Girls and Boys Toddlers Ages 18 Months+
Ms. Rachel™ Wooden Learning Blocks
$32.99
More info
The Melissa & Doug Wooden Shape Sorting Grocery Cart Push Toy and Puzzles A kid playing with The Melissa & Doug Wooden Shape Sorting Grocery Cart Push Toy and Puzzles
Wooden Shape Sorting Grocery Cart
$81.99
More info
The front of the box for The Melissa & Doug Deluxe Wooden Railway Train Set (130+ pcs) A kid playing with The Melissa & Doug Deluxe Wooden Railway Train Set (130+ pcs)
Wooden Railway Set
$175.99
More info
The Melissa & Doug Ocean Easy-Fold Play Gym Developmental Toy for Infants, Reversible Mar, 5 Soft Toys, Birth to 9 Months A kid playing with The Melissa & Doug Ocean Easy-Fold Play Gym Developmental Toy for Infants, Reversible Mar, 5 Soft Toys, Birth to 9 Months
Ocean Easy-Fold Play Gym
$79.99
More info
The front of the box for The Melissa & Doug Super Smile Dentist Kit With Pretend Play Set of Teeth And Dental Accessories (25 Toy Pieces) A kid playing with The Melissa & Doug Super Smile Dentist Kit With Pretend Play Set of Teeth And Dental Accessories (25 Toy Pieces)
Super Smile Dentist Play Set
$29.99
More info
An assembled or decorated image of The Melissa & Doug Wooden Hi-Rise Dollhouse With 15 Furniture Pieces, Garage, Working Elevator A kid playing with The Melissa & Doug Wooden Hi-Rise Dollhouse With 15 Furniture Pieces, Garage, Working Elevator
Wooden Hi-Rise Dollhouse
$213.99
More info
The loose pieces of the Melissa & Doug Fold and Go Wooden Barn With 7 Animal Play Figures A kid playing with the Melissa & Doug Fold and Go Wooden Barn With 7 Animal Play Figures
Wooden Fold & Go Barn
$76.99
More info
The front of the box for The Melissa & Doug Sticker WOW!™ Purple Unicorn Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Arts and Crafts Fidget Toy Collectible Character A kid playing with The Melissa & Doug Sticker WOW!™ Purple Unicorn Bundle: 24-Page Activity Pad, Sticker Stamper, 500 Stickers, Arts and Crafts Fidget Toy Collectible Character
Sticker WOW!™ Purple Unicorn Bundle: Activity Pad & Sticker Stamper + Mini Activity Pad and 200 Refill Stickers
$17.99
More info
The loose pieces of The Melissa & Doug Cutting Fruit Set - Wooden Play Food Kitchen Accessory, Multi A kid playing with The Melissa & Doug Cutting Fruit Set - Wooden Play Food Kitchen Accessory, Multi
Wooden Cutting Fruit Play Food
$24.99
More info
An assembled or decorated image of The Melissa & Doug Wooden Chocolate Factory Pretend Play Set, Play Food Candy Maker for Boys and Girls A kid playing with The Melissa & Doug Wooden Chocolate Factory Pretend Play Set, Play Food Candy Maker for Boys and Girls
Wooden Chocolate Factory Play Set
$70.99
More info
The Melissa & Doug Chef's Wooden Pretend Play Kitchen for Kids With “Ice” Cube Dispenser – Charcoal Gray A kid playing with The Melissa & Doug Chef's Wooden Pretend Play Kitchen for Kids With “Ice” Cube Dispenser – Charcoal Gray
Wooden Chef's Kitchen - Charcoal
$279.99
More info
Melissa & Doug Fire Chief Costume Role Play Dress-Up Set (6 pcs) Melissa & Doug Fire Chief Costume Role Play Dress-Up Set (6 pcs)
Fire Chief Role Play Costume Set
$41.99
More info
Cheery Lane™ House Play Set Cheery Lane™ House Play Set
Cheery Lane™ House Play Set
$34.99
More info
The loose pieces of The Melissa & Doug Cheery Lane Vehicle and Boy Figure, Wooden Toy Convertible Car Playset - For Ages 2+ A kid playing with The Melissa & Doug Cheery Lane Vehicle and Boy Figure, Wooden Toy Convertible Car Playset - For Ages 2+
Cheery Lane™ Vehicle & Boy
$9.99
More info
Cheery Lane™ Vehicles Play Set A kid playing with The CheeryLaneVehiclesandPlayFiguresPlaySet
Cheery Lane™ Vehicles Play Set
$19.99
More info
The loose pieces of The Melissa & Doug Cheery Lane Vehicle and Girl Figure, Wooden Toy Convertible Car Playset - For Ages 2+ A kid playing with The Melissa & Doug Cheery Lane Vehicle and Girl Figure, Wooden Toy Convertible Car Playset - For Ages 2+
Cheery Lane™ Vehicle & Girl
$9.99
More info
The Melissa & Doug Wooden Café Barista Coffee Shop (35 Pieces) A kid playing with The Melissa & Doug Wooden Café Barista Coffee Shop (35 Pieces)
Wooden Cafe Barista Coffee Shop
$131.99
More info
An assembled or decorated image of The Melissa & Doug Wooden Beauty Salon Play Set With Vanity and Accessories (18 pcs) A kid playing with The Melissa & Doug Wooden Beauty Salon Play Set With Vanity and Accessories (18 pcs)
Wooden Beauty Salon Play Set
$64.99
More info
An assembled or decorated image of The Melissa & Doug Wooden Building Blocks Set - 100 Blocks in 4 Colors and 9 Shapes A kid playing with The Melissa & Doug Wooden Building Blocks Set - 100 Blocks in 4 Colors and 9 Shapes
100-Piece Wood Blocks Set
$24.99
More info
The Melissa & Doug Wooden Chef’s Pretend Play Toy Kitchen With “Ice” Cube Dispenser – Cloud White A kid playing with The Melissa & Doug Wooden Chef’s Pretend Play Toy Kitchen With “Ice” Cube Dispenser – Cloud White
Chef’s Kitchen – Cloud
$279.99
More info
The Melissa & Doug® Ms. Rachel™ Wooden Song Peg Puzzle, 6-Piece with Full Songs, Toddler Toys for Boys and Girls Ages 2-5+ Years A kid playing with The Melissa & Doug® Ms. Rachel™ Wooden Song Peg Puzzle, 6-Piece with Full Songs, Toddler Toys for Boys and Girls Ages 2-5+ Years
Ms. Rachel™ Wooden Song Puzzle – 6 Pieces
$21.99
More info
The loose pieces of The Melissa & Doug® Ms. Rachel™ Wooden Phonics Alphabet Sound Puzzle, 24-Piece Toddler Toys for Boys and Girls Ages 2+ Years Ms. Rachel™ Wooden Phonics Alphabet Sound Puzzle - 26 Pieces
Ms. Rachel™ Wooden Phonics Alphabet Sound Puzzle - 26 Pieces
$32.99
More info
Underwater Floor Puzzle - 48 Pieces Underwater Floor Puzzle - 48 Pieces
Underwater Floor Puzzle - 48 Pieces
$16.99
More info
The loose pieces of The Melissa & Doug Top & Bake Wooden Pizza Counter Play Set with Play Food (41 Pcs) Preschool Toy A kid playing with The Melissa & Doug Top & Bake Wooden Pizza Counter Play Set with Play Food (41 Pcs) Preschool Toy
Top & Bake Pizza Counter - Wooden Play Food
$59.99
More info
The loose pieces of The Melissa & Doug Wooden Take-Along Sorting Barn Toy with Flip-Up Roof and Handle 10 Wooden Farm Play Pieces A kid playing with The Melissa & Doug Wooden Take-Along Sorting Barn Toy with Flip-Up Roof and Handle 10 Wooden Farm Play Pieces
Take-Along Sorting Barn
$29.99
More info
The loose pieces of The Melissa & Doug Food Groups - 21 Wooden Pieces and 4 Crates, Multi A kid playing with The Melissa & Doug Food Groups - 21 Wooden Pieces and 4 Crates, Multi
Food Groups - Wooden Play Food
$30.99
More info
The loose pieces of The Melissa & Doug 17-Piece Wooden Take-Along Tabletop Railroad, 3 Trains, Truck, Play Pieces, Bridge Take-Along Railroad
Take-Along Railroad
$48.99
More info
The front of the box for The Melissa & Doug Sticker WOW!™ Ice Cream Bundle: 24-Page Activity Pad, Sticker Stamper, Mini Activity Pad, 500 Stickers, Arts and Crafts Fidget Toy Collectible Character A kid playing with The Melissa & Doug Sticker WOW!™ Ice Cream Bundle: 24-Page Activity Pad, Sticker Stamper, Mini Activity Pad, 500 Stickers, Arts and Crafts Fidget Toy Collectible Character
Sticker WOW!™ Ice Cream Bundle: Activity Pad & Sticker Stamper + Mini Activity Pad and 200 Refill Stickers
$17.99
More info
The loose pieces of The Melissa & Doug See & Spell Wooden Educational Language Learning Toy With Letters, Puzzle Boards A kid playing with The Melissa & Doug See & Spell Wooden Educational Language Learning Toy With Letters, Puzzle Boards
See & Spell Learning Toy
$30.99
More info
An assembled or decorated image of The Melissa & Doug Dust! Sweep! Mop! 6-Piece Pretend Play Cleaning Set A kid playing with The Melissa & Doug Dust! Sweep! Mop! 6-Piece Pretend Play Cleaning Set
Dust! Sweep! Mop! Cleaning Play Set
$34.99
More info
A playroom scene with The Melissa & Doug Flip & Fry Grill Play Set with Water WOW!® Color Changing Play Food Preschool Toy Ages 3+ A kid playing with The Melissa & Doug Flip & Fry Grill Play Set with Water WOW!® Color Changing Play Food Preschool Toy Ages 3+
Flip & Fry Grill Play Set with Color Changing Water WOW!
$37.99
More info
The loose pieces of The Melissa & Doug Make and Bake Pies Pretend Play Food Set And Wooden Oven With Squishy Dough for Ages 3+ A kid playing with The Melissa & Doug Make and Bake Pies Pretend Play Food Set And Wooden Oven With Squishy Dough for Ages 3+
Make & Bake Pies Play Set
$43.99
More info

Fun For All Ages

Toys for kids of every age, stage, and ability!

Our Favorite Ways to Play

Play Food
NEW! Cheery Lane™
Pretend Play
Baby & Toddler Toys
Puzzles
A kid playing with The Melissa & Doug Sort, Stock, Select Beauty Kiosk Vending Machine Play Set, Pretend Makeup Wooden Toy For Boys and For Girls 3+
Best Sellers
illustration of blocks

OUR STORY

Play With
Purpose

For 35+ years, we've sparked imagination and wonder through open-ended play!

Learn more

SUSTAINABILITY

Creating a More
Playful Planet

We're committed to making timeless, sustainable toys for a thriving and inclusive world.

Learn more