child playing with wooden blocks


5 Reasons to Love Our Wooden Toys

July 08, 2022

For over 30 years, wood has been at the heart of Melissa & Doug’s toy collection. We built our brand on the popularity of our timeless, wooden puzzles.

Recognized as the #1 preschool brand for wooden and sustainable toys,* Melissa & Doug is making good on its promise to protect our planet’s natural resources. Our brand is dedicated to its vision of making timeless, sustainable toys for a thriving and inclusive world.

Earlier this year, Melissa & Doug announced its plan to accelerate incorporating FSC®-certified wood from responsibly managed forests into our operations, and joined the Sustainable Packaging Coalition and How2Recycle to improve our packaging efforts. And most recently, we pledged to help plant 10 million trees by 2030 as part of our partnership with the global reforestation organization, One Tree Planted.

Here’s Why You'll Love Melissa & Doug's Wooden Toys! 

At Melissa & Doug, we feel good about what our wooden toys can do to help promote your child’s development. Here’s a look at 5 reasons to love our wooden toys!


Reason #1 to Love Wooden Toys: They are CLASSIC

The classics NEVER go out of style—and that’s what makes our wooden toys so timeless! 

Timeless classic toys such as our 100 Wood Blocks SetMagnetic Wooden AlphabetDeluxe Wooden Standing Art EaselDinosaurs Wooden Stamp Set, and Dust! Sweep! Mop!, just to name a few, are considered classics for a reason: Because they keep kids playing while helping promote key developmental skills that kids need for later in life. 

Plus, wooden toys from Melissa & Doug have sanded, smooth edges, and feature durable, quality construction that stands up to vigorous play.

Reason #2 to Love Wooden Toys: They are more ECO-FRIENDLY

The United States accounts for over 30+ million tons of plastic waste annually, and while the majority of that comes from single-use items, plastic toys cannot always be recycled because of the mixed types of plastics involved.

We like using wood wherever we can because it’s a natural and renewable resource. That’s one reason Melissa & Doug recently partnered with reforestation non-profit One Tree Planted. Earlier this year, we pledged to help plant 10 million trees by the year 2030 in order to replenish forests and help grow local economies.

Reason #3 to Love Wooden Toys: They last a LONG time

Melissa & Doug wooden toys are tough, durable, and can take a beating for generations of play. More uses means fewer additional toys to buy down the road, which means you save more money over the long run. Plus, they can be easily cleaned, sanitized, and passed on to friends and family, or donated. Our classic wooden toys are also designed to last and are intended to be passed down or donated to keep the open-ended play alive for years to come.

Reason #4 to Love Wooden Toys: They INSPIRE IMAGINATION

Toys with flashy digital effects provide instant gratification, but they generally restrict play to those initial sensory delights. Wooden toys, on the other hand, allow kids to explore in open-ended fashion, and provide a pleasing tactile counterpart that’s different from trendy, passing fad toys.

Research has even shown that physically touching wood can have a calming and relaxing effect. 

Reason #5 to Love Wooden Toys: They look BEAUTIFUL

From an aesthetic standpoint, wooden toys are attractive for a number of sensory reasons: The feel of smooth edges, the look of the clean lines, the heft it has in your hand, the sound it makes during play. 

Visually engaging wooden play toys can work in many kinds of home decor, and are well suited for playrooms. Many of them create an attractive display in any kind of space. Don’t underestimate the power of a wooden toy’s ability to promote a sense of beauty in your child’s life.

*Source: 360 Market Reach, February 2022

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Melissa & Doug Accelerates Its FSCⓇ Certified Materials Commitments

Kid Loved. Planet Approved. Melissa & Doug And Sustainability.

Our Commitment to a More Playful Planet

Shop Our Selection of Wooden Toys